Posted by TFOCB Studios on Jan 5, 2023 8:00:00 AM
Argelia Martinez, the founder of Vida Mía Cocktails, is a Latina professional making her mark in the beverage industry.
With her brand, she aims to create unique beverage experiences through pop-up events, cocktail kits, and catering services. Vida Mia Cocktails is a celebration of Mexican culture and history through the agave plant.
Martinez draws inspiration from her own upbringing, having spent her summers in Mexico with her family and carrying her dual identity as a Mexican-American into her professional life.
Martinez sees marketing as a bridge between cultures, a way to translate insights and bring people together. Growing up on the North Side of Chicago, speaking Spanish at home and English at school, she represents a generation of kids of immigrants who live in a dual world.
Her experiences as a Latina and her upbringing in a Spanish dominant household have shaped her professional career, allowing her to bring a unique perspective to the table.
Martinez's story of growing up as a child of immigrants is not unique to just the Mexican or Latino community but is a common immigrant story.
She has evolved from viewing her differences as a negative thing to embracing her unique identity and using it to her advantage. Her brand, Vida Mia Cocktails, is a testament to the power of embracing one's cultural roots and using it as a source of inspiration.
Argelia Martinez is a Latina professional making her mark in the beverage industry. With Vida Mia Cocktails, she aims to create unique experiences centered around Mexican culture and the agave plant.
Her story of growing up as a child of immigrants and her experiences as a Latina have shaped her professional career, making her a valuable asset to any team.