REAL ESTATE MOGULS

In this episode of The Real Estate Moguls Podcast, guest and real estate broker Kimberly Offord shares her journey into entrepreneurship and real estate. 

Growing up, Offord was inspired by her grandmother who owned a beauty salon and worked for herself. Despite studying marketing in college, Offord found herself working in the accounting department of an advertising agency and feeling unfulfilled. 

It wasn't until a friend quit her job and started selling real estate that Offord became interested in the profession.

Initially, Offord had misconceptions about the industry and thought of it as "slimy" sales. However, after watching her friend's success and enjoyment in the field, she decided to take the real estate license test and passed on her first try. 

Starting off part-time, Offord quickly fell in love with the work and was shocked at how well her background in marketing translated to the field of real estate.

As she explains, "marketing is everything" in real estate, as it is crucial for both representing oneself and clients.Offord also emphasizes the importance of understanding that in real estate, the realtor is the brand, and it's crucial to market oneself effectively. 

Additionally, she highlights the value of her degrees from Columbia College and Northwestern University, which she didn't initially see a use for, but have proved to be perfect for her career in real estate.

Alonzo's journey in the real estate industry has been a rewarding one, and he's excited to continue growing and expanding his business. He's a true example of how passion, hard work, and determination can lead to success in the real estate industry.