Developing a Marketing Platform

Posted by Jen Coffel on Apr 1, 2021 8:00:00 AM

Do you want to generate more quality leads for your business? Jen Coffel is a 6-figure business coach and the CEO of engaging speakers. In episode 004 Jen walks you through developing a marketing platform for your business.

the Mind Reboot | Program + Podcast
The platform for marketing is the solid base and underneath it are posts that represent the different strategies. Referrals and social media are the most common, but Jen covers three different strategies that are keys to building a strong platform. However, she warns that having only one post under your platform, will make your platform unstable. It comes down to building a marketing platform that fills your pipeline with quality leads that will schedule a meeting with you. 

No matter where you are in your business, applying these effective strategies will help create a solid platform. The goal would be get you to create and use ten+ strategies that you can apply to your business today. 


Jen CoffelJen Coffel is the CEO of Engaging Speakers, a successful business coach, a philanthropist, and a best-selling author of four books. She has been featured on, ABC News, and the Chicago Tribune. Jen has been mentored by speaking icons like Jack Canfield, Nick Vujicic, and Sandra Yancey, and has spoken on stage to over 10,000 people. With two decades of business experience, Jen built her first four businesses to six-figures each, all in under a year and all in different industries. She has now helped over a thousand entrepreneurs build their businesses, with many reaching six-figure and seven-figure revenues. Jen has an innovative and down to earth speaking style audiences love. Her speaking topics include: “5 Secrets to Transform Your Business Into a $100k Profit Center" and “Leveraging Speaking to Get All the Clients You Want in Half the Time.”

In her previous career, she developed the largest team in Illinois for a billion-dollar direct sales company, personally generating over $25 million in sales and raising over $1 million in donations for nonprofits. But she is most proud of founding her own international nonprofit, Handing Hope, which brings comfort and smiles to children battling cancer in twelve states and three countries around the world. Jen resides outside of Chicago with her four incredible teenagers: Madison, Luke and Lindsey (twins), Abby, and of course the family dog “Raider.” She stays active between speaking engagements by spending time in nature with her family, reading every book she can get her hands on, and serving in her faith-based ministry, “Beautifully Transparent.”