When it comes to posting to social media there is definitely a right way of doing things to create the most engagement for your content. Besides asking the question, what time is the best time to post, the right question to ask is "Which boxes can I can check to ensure people see, understand, connect and engage with my content?"
The reason entrepreneurs, businesses and professionals share anything online is because on some level we want to add value to others' lives. It's also the best way to create dialogue with those looking to connect with and hire you. I've broken the boxes you should be checking, to create the most engagement, into four easy-to-follow steps that give your next post the best shot at getting the results you're hoping for.
The key to sharing content is to be passionate and grateful about why you're sharing it, and appeal to your ideal audience.
- WRITE AN ATTENTION GRABBER
So often people make the mistake of sharing a photo, link or video without any context as to why they're sharing it. Imagine how quickly you move through your feed or across stories and just know others are breezing through theirs. Writing 2-3 sentences is already enough to get people to pause on your post for a further look. This all happens extremely fast, so writing an emotional reason why someone should click on your link or watch your video will make all the difference in whether your network engages with you or not.
- GET EXCITED ABOUT WHAT'S COMING
If you've recently been featured or anticipate being featured on a podcast, show or speaking gig creating anticipation for future content does much more than create buzz for your content: it invites people to feel like they're a part of your journey.
- UPLOAD YOUR MEDIA WITH A LINK
When sharing an external link (like your podcast episode), it's important to upload a photo (or video) with your message that includes the link. Uploading just the link won't push your post across your network the same as if you include a photo or video.
- INCLUDE OTHERS
Sharing with an attitude of gratitude is one of the most powerful ways of organically growing your social presence - and it makes you feel great about sharing your content. Thank and tag those individuals who have supported you in your journey. They'll appreciate it and will more than likely share it on their social network.
- POST CLOSEST TO PEAK HOURS
The best time to post on LinkedIn
-7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 on Monday through Friday.
The best time to post on Facebook and Instagram is
-Between 9:00am and 2:00pm, and 7:00pm and 9:00pm; Monday through Thursday.
- WRITE AN ATTENTION GRABBER
Social trends may change, especially as we're adjusting to post-pandemic life. One thing that won't change is our need to maintain relationships with those that connect with us on an emotional, intellectual and spiritual level. Make sure that comes through in your post and you'll connect with those prospects and partners you hope to attract.