Free Range is a full service studio that provides branding, web development, creative and storytelling services. With everything they do, they have a great focus in the social impact space.
“We work with a lot of nonprofits. We also work with for-profits. We work in the education space. We work with NGOs and government organizations who are really looking to branch out and do good in the community. It's a lot of fun. Everyone's got their own mission and we really help them tell their stories.”
Paul talks about how these days, regardless of the industry you’re in or if you’re a brick and mortar business, everyone needs to have a digital presence and understand how to make themselves known online.
“It's so important to have a human voice as a brand and to be able to connect with people as a human people, want to connect with people and people connect to stories. It's so important that your brand has a tone, a personality that connects with, with those people in a way that they want to continue to engage with you.”
Free Range Studios was founded in 1999 by Jonah Sachs and Louis Fox. They built up the creative storytelling side and carved their niche out in the nonprofit storytelling space. Paul started off as an employee and recognized some issues from mismanagement to culture over the years. After receiving his MBA from Babson with a focus on Entrepreneurship, Paul and a few partners were presented with the opportunity to take over Free Range as owners.
“Being able to really align our culture at Free Range with the goals of the nonprofits and the social organizations we work with is something that's so important. We basically saw an opportunity to say, ‘Hey, we've got these great relationships. We've got these great clients. We love the work that we're doing. Let's get Free Range back in a position where it starts to get the attention it deserves.”
A now thriving company, they’re building some incredible products such as an online calculator that can calculate your ecological footprint. Working for the greater good of the world and tackling some of the biggest issues that the world is facing today alongside the companies they’re helping is the main priority for Paul and Free Range.
Tune into this episode of the CEO Roundtable to hear more about the global impact Free Range is helping companies move the needle on, more about Paul’s own journey from employee to owner, and what it takes to reestablish a brand and culture.